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Bar · rum bar

The same crowd
comes back every week.

A bar lives on a core, not on a flow. Twenty people who come every Thursday take more money than two hundred who pass once, and they bring others with them. A loyalty card serves that core first.

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A bar facing the lagoon

The rule we set for you

1 visit = 1 point · 6 points = a free cocktail

Six visits is six weeks for a Thursday regular, and six weeks is the right distance: long enough to hold, short enough to see coming.

What your customers will experience

You are not the one holding the card. The person walking through your door is. Here is what they see.

The card works for the whole crew

Everyone scans their own, everyone moves at their own pace. The one buying the round is no longer the only one getting something, and nobody pulls out cardboard in front of the table.

They hear about the night before anyone else

Friday’s gig goes out as a notification the same day, to people who have already been in. No poster, no story scrolling past: it lands on the lock screen, at aperitif hour.

The free cocktail comes at the sixth

Six visits, one cocktail. The count sits on their card, so nobody argues at the bar at eleven on a Friday night.

They bring friends, and both gain

The referral link drops into a group chat. The friend gets their card, the referrer gets points when that friend actually shows up, not at sign-up.

What matters in your trade

1

The notification on the night

A gig announced three days ahead drowns. The same one at six in the evening arrives while the night is being decided, on the lock screen, without going through a social network.

2

Referral between friends

Nobody comes to a bar alone. A link to share, points for both at the friend’s first visit: it is the only acquisition channel that costs less than it brings in.

3

The geolocated happy hour

When a regular passes two hundred metres away at the end of the day, you are not necessarily on their mind. A notification then convinces nobody to go out: it reminds those already out that you exist.

4

A kado that shows

A free cocktail is drunk in front of others, and talked about. A percentage discount is invisible. In a bar, the kado is advertising too.

The trap: the stamp cards behind the bar

Many bars keep the cards behind the bar, in a box. That works as long as the owner is serving. The day someone else is, the box is not found, the customer leaves without their stamp, and they do not ask twice.

Your first days

From sign-up to the first reward, with nothing to install and nobody to train.

  1. 3 minutes

    You set your rule

    The bar preset is already loaded: 1 visit = 1 point, 6 points = a free cocktail. Pick what you offer, the rest holds.

  2. Same day

    The QR is at the bar

    One stand by the till, another on the terrace. A scan takes three seconds, even mid-service, which is what it takes to hold a busy bar.

  3. First weekend

    You know who was in

    Visits sort themselves by night. You see what your Friday really did, and which regulars did not come.

  4. Second week

    The first event goes out as a push

    You write three lines, pick the people who have already been in, and the message reaches their phone. No ad budget, and no depending on what a feed decides to show.

What owners ask

My customers have their hands full, will this be slow?

The QR scans from their lock screen, without unlocking or searching. Three seconds, one hand.

Can I message my whole customer base?

Yes, and you see how many people will be reached and what it costs before you press. The notification is included in the subscription; texts are billed on send.

What about alcohol advertising rules?

Your messages go to customers who agreed to be contacted, with an unsubscribe link on every send. What you write remains your responsibility, as it would on a chalkboard.

The figures on this page are orders of magnitude drawn from the trade, not measurements taken on Kadofid. Your programme is set in three minutes and changes whenever you like.

The same crowd comes back every week.

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