She is reminded when it is actually time
Four weeks after her colour, not six: the reminder follows the interval of her treatment, not a marketing calendar. It reads as a service, not one more nudge.
Salon · hair · barber
In a salon, loyalty is not measured in visits but in the gap between them. A client who comes back every four weeks instead of eight doubles her spend without a single price moving.
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1 treatment = 1 point · 6 points = one free
Count by treatment rather than by euro: a colour and a cut do not cost the same, but they are worth the same in loyalty. What counts is coming back, not spending.
You are not the one holding the card. The person walking through your door is. Here is what they see.
Four weeks after her colour, not six: the reminder follows the interval of her treatment, not a marketing calendar. It reads as a service, not one more nudge.
What she had, when, and at what rhythm. You pick the conversation up where it stopped, without asking again what she already told you.
She gave her date at sign-up, and the free treatment lands on the day. That is the message people show to someone else.
No loyalty card to dig out of a bag at the till, no app to install in front of you. It is in her Wallet, next to her bank card.
It is the most profitable lever in the trade, and nobody keeps it by hand. You set the interval per treatment type; the reminder goes out on its own the day the usual gap is reached.
A gesture on the day brings an appointment within the fortnight. It costs the price of a small treatment and it lands as a gift, not as a promotion.
A salon is chosen on reviews. The request goes out just as the client has received her free treatment, which is the peak of her satisfaction.
Your clients, their treatments, their rhythms: that is a salon’s capital. Exportable in one click, hosted in the European Union, and it follows you if you change till software.
A satisfied client who does not come back has almost never gone to a competitor: she simply let it slide. Six weeks become ten, then four months. One reminder at the right time beats ten sales calls.
From sign-up to the first reward, with nothing to install and nobody to train.
The salon preset is already loaded: 1 treatment = 1 point, 6 points = one free. Match the reward to what you want to give.
Colour every four weeks, cut every six, treatment every eight: you write each rhythm once, and the reminders hold to it.
At each appointment you log the treatment in one tap. That is what triggers the right reminder, and what hands you the history next time.
Your first clients come due. The message goes out once, with the link to reach you, and the appointment gets booked, and that is where the diary fills.
It goes out once, when the client has a use for it, and only to those who agreed to be contacted. It is the opposite of a campaign: nobody else receives it.
Yes. A colour does not come round at the same rhythm as a cut, and the reminder follows the interval you set for each type.
The card does not replace your diary, it feeds it: the reminder arrives with the link to reach you, and the client calls.
The figures on this page are orders of magnitude drawn from the trade, not measurements taken on Kadofid. Your programme is set in three minutes and changes whenever you like.