See all trades

Café · coffee shop

The morning regular
comes back without being asked.

A café lives on repetition, not on basket size. The customer who comes four times a week is worth more than the one who orders once for five people, and a loyalty card should serve them first.

Start my 7-day trial

No appApple & Google Wallet7 days free60 days or your money back

A café in Réunion

The rule we set for you

1 visit = 1 point · 8 points = a free drink

Count by visit rather than by euro, because a coffee costs what a coffee costs: by spend, a regular takes two months to reach a tier and loses interest first.

What your customers will experience

You are not the one holding the card. The person walking through your door is. Here is what they see.

The card is already in their phone

They scan the QR while the drink is being made, and the card lands in their Wallet, next to their bank card. Nothing to install, nothing to create: it is there at the next coffee.

They know where they stand without asking

Six points out of eight, written on the card. Nobody digs through a bag for a stamped piece of cardboard, and nobody asks you at the counter how many are left.

The reward lands while they are in front of you

On the eighth visit the drink is free, right there at the counter. No code to type, no voucher to print, no « next time ».

You write to them without bothering them

The notification arrives on their lock screen. Two messages a week at most, never between 9 pm and 8 am: those are product rules, not settings someone forgets to switch on.

What matters in your trade

1

The tier at eight, not ten

Eight visits is two weeks for a morning regular. Ten is three, and the third week is the one people forget. The first kado has to land while the habit is forming.

2

The quiet-hour notification

Between two and four, the room is empty and the costs run anyway. A notification to customers passing within five hundred metres fills that dip without touching the morning price.

3

Double points on Tuesday

Pick your weakest day and double the points on it. This is not a discount: the customer pays the same, they simply move faster towards their kado.

4

The review at the first free coffee

The review request goes out just as the customer has been given something for free. That is the one moment in the relationship when they feel like writing well of you.

The trap: the paper card in the drawer

A café hands out paper cards by the hundred, and one in two comes back. The rest end up at the bottom of a bag with three stamps on them. You pay for the printing, the customer loses their progress, and nobody knows who returns.

Your first days

From sign-up to the first reward, with nothing to install and nobody to train.

  1. 3 minutes

    You set your rule

    The café preset is already loaded: 1 visit = 1 point, 8 points = a free drink. Change the reward if yours differs, keep the rest.

  2. Same day

    The QR is on the counter

    Print it in A5 from your kit and set it by the till. The next customer can sign up while you hand back their change.

  3. First week

    Cards fill up

    Each visit takes three seconds to record. From day one you see who comes back, at what time, and which slots stay empty.

  4. Second week

    The first reward, and the first review

    Your morning regulars reach eight points. The drink is free, and the Google review request goes out right after, the one moment when someone wants to write well of you.

What owners ask

What about takeaway customers?

The QR scans at the counter in three seconds, while the drink is being made. That is faster than digging a paper card out of a wallet.

My customers will never install an app.

There is none. The card goes into Apple Wallet or Google Wallet, beside the bank card. For those who prefer it, a phone number is enough.

How long does this take to set up?

Three minutes at sign-up for the rule and the colours, the time it takes to print the QR, and it is live on the next coffee served.

The figures on this page are orders of magnitude drawn from the trade, not measurements taken on Kadofid. Your programme is set in three minutes and changes whenever you like.

The morning regular comes back without being asked.

Start my 7-day trial