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Restaurant · snack bar

The quiet services
fill up first.

A restaurant is not short of customers on Saturday night. It is short of customers on Tuesday lunchtime, and that is where a loyalty card pays: it moves footfall towards the slots that cost the most to leave empty.

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A Réunionese restaurant

The rule we set for you

€1 = 1 point · 300 points = €25 off

Count by spend, because a bill varies fivefold. A table of four should be worth four times a table of one, otherwise the card rewards the wrong customer.

What your customers will experience

You are not the one holding the card. The person walking through your door is. Here is what they see.

One card that counts for the whole table

Whoever pays scans the QR with the bill, and the card enters their phone. A meal for four counts four times a meal for one: their euros move, not their visit count.

They come back on a Tuesday because you asked

The dish of the day goes out as a notification at eleven, to those who live or work nearby. It is an invitation, not a discount: your prices do not move.

Their €25 comes back to the table

The reward is spent with you, on a service you chose. A discount takes money out of your till; a reward brings it back, with the table that comes along.

They have nothing to produce

No card to find, no app to open in front of guests. Their phone is enough, and their name comes up on your side with what they usually order.

What matters in your trade

1

The dish of the day at eleven

Lunch is decided between eleven and noon. A notification at eleven arrives while the decision is being made; the same one at noon arrives after.

2

The forty-five-day absentees

Past six weeks without a visit, a regular is replacing you with someone else. A free aperitif costs two euros and recovers a habit worth a hundred a year.

3

One card across your addresses

Two rooms, one programme: the customer earns anywhere and spends anywhere. You see which address recruits and which one keeps, and it is almost never the same one.

4

The tier at twenty-five euros

A kado should be worth a dish, not a coffee. Too low and nobody cares; too high and nobody reaches it. Twenty-five euros for three hundred spent gives eight per cent back to your most loyal customer.

The trap: the standing discount

Ten per cent for everyone, all the time, is ten per cent of margin lost on customers who would have come anyway. A loyalty card gives something back only at the fifth meal, and only to those who actually return.

Your first days

From sign-up to the first reward, with nothing to install and nobody to train.

  1. 3 minutes

    You set your rule

    The restaurant preset is already loaded: €1 = 1 point, 300 points = €25 off. Match the reward to your average bill, and that is it.

  2. Same day

    The QR reaches the tables

    A stand per table, or the QR on the bill. Customers scan as they pay, which is exactly when their phone is already in hand.

  3. First week

    You see your quiet hours

    Visits sort themselves by day and hour. The empty Tuesday lunch and the full Saturday night stop being a feeling: they are two bars side by side.

  4. Third week

    The first win-back goes out on its own

    Customers who have not been in for forty-five days get the free aperitif. You launch nothing: the automation runs on the rule you set.

What owners ask

Does the amount have to be entered every time?

Yes, and that is three extra seconds at checkout, when the amount is already in front of you. It is the price of a programme that counts correctly.

What about groups and company meals?

Points go to the card that is presented. Whether that is the organiser’s is your call: the programme imposes nothing, it records what happens at the counter.

Can I exclude the lunch menu?

You can cap points per day. A daily cap stops one exceptional service from triggering five kado at once.

The figures on this page are orders of magnitude drawn from the trade, not measurements taken on Kadofid. Your programme is set in three minutes and changes whenever you like.

The quiet services fill up first.

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